Marketing Courses

Marketing Courses in New Zealand

If you’re interested in working or understanding marketing in New Zealand, then there are a range of marketing courses that could meet your needs! Whether you need to understand social media marketing for your small business or want to work full-time in the SEO world, a course in marketing could be perfect for you!

Required Skills

• Identifying Opportunities
• Understanding People
• Communication
• Creativity
• Insightful
• Strategic Thinking

Marketing Courses Online

If you want to progress your knowledge in Marketing and start your journey to a successful career in this diverse industry, then online marketing courses are a great place to start. There are many courses available in New Zealand, from communications, through to online digital marketing courses and social media marketing.

Short Courses

It can be difficult to balance furthering your education with a busy schedule, and that’s why short courses are so great. They can allow you to develop a basic knowledge of a field but without the extensive time commitment. Marketing short courses are a fantastic place to start exploring the industry and helping you to develop a broad understanding of everything the marketing world has to offer. Some of these short courses are online and can allow you to chip away at it when you can, while others can be done in as little as two days.

Certificates

There are a number of Certificates you can choose from which can provide an extensive range of skills crucial in developing a fruitful career in Marketing. A Certificate IV in Marketing and Communication is a surefire way to begin your advancement in this field, providing you with everything you need to know to get started in the dynamic world of digital marketing, or even social media.

These marketing courses cover a diverse range of topics, from digital marketing channels, social media marketing, search engine optimization and data analytics, you’ll complete this course with all the knowledge you need to enter the digital marketing world with confidence.

Job Outlook

Marketers form an essential part of any business, being responsible for understanding the needs of customers and ensuring these needs are not only met but effectively communicated. Because marketers are such an influence on a business’ performance, they tend to have higher salaries.

In New Zealand, the average income for a bachelor’s degree graduate after five years experience was $54, 650. Although, most professionals in marketing will earn $82, 500. The average employment growth is around 3% annually, with approximately 11, 000 employed in the industry in New Zealand.

In such a broad industry, career opportunities are seemingly endless. Marketing can allow you to progress and change your pathway to suit the areas you are interested in. Most of the time, graduates in marketing often wind up in positions such as:

• Brand Manager
• Digital Marketer
• Public Relations Manager
• Marketing Assistant
• Advertising Coordinator

What is a Marketing Course?

A marketing course will teach you a range of information and skills, depending on what kind of course you complete. Just some of the topics you may cover include:

• Digital marketing as a whole
• How to use search engines like Google to improve your clients’ outcomes (SEM)
• Completing a work experience or workplace traineeship
• Learning about content marketing in a modern-day market
• Mobile marketing
• Different marketing strategies
• Brand management
• Using programs like Google Analytics to complete data analysis

If marketing is a small part of your everyday work in something like project management or a way to improve your side hustle, then a short course in marketing or a specific digital marketing course in New Zealand may be all you need to improve your career opportunities or make your work easier. On the other hand, if you want to become a marketing specialist in e-commerce or the digital marketing expert at a company, then a more extensive course like a Graduate Diploma may be more suitable.

How to Study a Marketing Course in New Zealand

There are heaps of study options for those looking to study with an NZQA recognised organisation.

The prevalence of online courses is rapidly rising, especially in the light of circumstances such as COVID-19. This means that, if you live in Christchurch or Waikato but want to study a course taught at the New Zealand Institute of Education (NZIE) in Auckland, you may be able to complete the course online, learning from industry experts who teach you all they know via online methods.

Part-time study may also be an option for students who have other commitments or need to spread their tuition fees out over a longer period of time.

International students may need to meet extra or alternative entry requirements, including IELTS or TOEFL requirements.

For further information about course fees, start dates, and more, enquire about a specific course listed above!