Study Method Online, Virtual
Institution General Assembly
Start Date Enrol anytime
  • Study Now, Pay Later: Ask the GA team about the EdAid financing plan where you can pay $1,000 NZD up front and then split the remaining balance over 24 instalments that only start once you are earning over $60,000 NZD
  • Boost your skills and save $300 on our bootcamps and short courses until June 30th. Take advantage of our EOFY sale to level up or pivot your career today

Course overview

Get the tech skills, career advice and networking opportunities needed to advance your career in Product Management, in ten weeks.

General Assembly’s Product Management short course is designed to help you balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. The short-course is led by instructors who are expert practitioners in their field.

By completing this course you will learn the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

What you'll learn

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on Project Management responsibilities in their current role. Throughout this expert-designed program, you’ll:

  • Determine key risks and assumptions of a product in order to prioritize research and discovery work
  • Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing
  • Execute competitive research to highlight market gaps and trends
  • Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow
  • Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle
  • Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location

Duration study load

  • 10 weeks part-time
  • You will be expected to spend time working on homework and projects outside of class hours each week, but the workload is designed to be manageable alongside a full-time job

Course features

  • Expert instruction in the skills you need to become a Product Manager
  • Self-paced pre-work to help you hit the ground running on day one of class
  • Robust coursework, including expert-vetted lesson decks, project toolkits, and more
  • A professional-grade portfolio of projects taken from concept to completion — each mirroring real life problems — that allows you to showcase your job readiness
  • Individual feedback and guidance from instructors during office hours
  • Connections with a global professional network of instructors and peers that lasts well beyond the course


For your final project, you’ll apply all of the concepts and tools learned in the course to develop a product or feature of your choice. You’ll get hands-on practice with each step in the Project Management process and create professional-standard documentation spanning market research, prototyping, health metrics, and more. You’ll also deliver a final presentation, which can serve as a case study for stakeholders, future employers, and your portfolio.

Throughout this product management training course, you’ll also complete a number of smaller projects based on real-world examples that are designed to reinforce what you’ve learned in each unit.

Upon completing this course, you will receive a signed certificate of completion. Thousands of General Assembly alumni use their course certificate to demonstrate their job ready skills to potential employers — including the General Assembly network of 19K+ hiring partners — along with their LinkedIn networks.

Who is it for

The General Assembly Product Management course is the best option for new product managers, entrepreneurs, and others exploring a career that bridges business, design, and tech. You’ll find a diverse range of students in the classroom, including:

  • New product managers who may have been recently promoted into the role or have been informally taking on PM tasks
  • Entrepreneurs applying product management principles to their own start-up, and other professionals undertaking passion projects on the side
  • Non-PM professionals such as UX designers, engineers, and project managers who work with product teams and are looking to build fluency in the discipline

Ultimately, this program attracts a community of eager learners who have an interest in working cross-functionally and bringing successful products to life.


  • Online instructor led sessions and self-paced lessons
  • Instructor feedback and support provided in real time
  • Complete real life projects to showcase your skills
  • Powered by Zoom and Slack which mirrors most common workspaces

Payment options

  • Course price: $3,500
  • General Assembly offers a variety of financing options, including deferred payment plans, 0% instalment plans and scholarships, so you focus on what counts — your education

Find out more about the payment options for this course

About General Assembly

Since 2011 General Assembly has built a community of more than 100,000 graduates worldwide that include the career change bootcamps & career advancement short-courses courses. General Assembly has been named one of Deloitte’s Technology Fast 500, a Fast Company World-Changing Idea, and the #1 Most Innovative Company in Education. Plus their programs are in the top rankings from Career Karma and Course Report.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Receive a consultation from a course expert

See student testimonials below

"I found the website easy to use and the contact I received after my enquiry was good. Not too pushy but there if I needed them." - Dimity G.
"All details and info was there and my query was answered quickly." - Soula M.
"Gave me everything I needed and someone called me, pretty much straight away." - Marlon T.

Want to know more about this course?

Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from General Assembly

By submitting this enquiry I accept the "Privacy Policy" and "Terms of Use"

This provider is not currently accepting enquiries on this site from .

Would you like to view our range of Management courses?


You are currently visiting our New Zealand website

Would you like to visit our Australian website instead?