Course overview
You can take on that marketing challenge!
Always wanted to be that marketing guru but not sure of how to achieve the goal? Perhaps you are already in a marketing role and you want to confirm and build on your expertise, so you can take that next step. This qualification will help you achieve that goal and rise to the challenge, confident in the knowledge that you have the base skills to perform!
Who is this for?
Graduates of the Marketing and Sales qualification will have the skill to work in an entry-level role within a sales and marketing team. You will gain the confidence and knowledge to take on the role of marketing assistant, junior account manager or sales representative. The qualification will provide a great first step on that career ladder.
What you'll learn
Gain a comprehensive understanding of marketing and sales principles
From the philosophy of marketing to market segmentation and branding, this qualification will provide you with the building blocks to start out on your marketing career with confidence and clarity. You will gain a thorough understanding of the principles behind successful marketing and sales techniques as well as their practical application within the workplace.
Understand buyer behaviour
Yes, buyer behaviour is a science to be learnt and mastered! This qualification will equip you with the right tools to understand buyer decision making and the influences on buyer behaviour. Why do we do what we do and why do we make those brand buying decisions? All will be revealed in a way that enables you to apply the practice within your workplace or business entity.
Awareness of market intelligence
The market research component is core to any sales business. It helps an organisation understand their consumer and the consumer decision making process so that marketing can be tweaked and fine-tuned to maximise sales. If you are working in sales and marketing, you do need to understand this science. This qualification will help you gain a sound awareness of the tools of market research and how to apply them within your business environment.
Recognition
Fees Free Study
You may be eligible for one or two years of fee-free study with this course. Check your eligibility at feesfree.govt.nz
You may be eligible for Fees Free study in this course
Study method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration study load
- Part-time: 72 weeks | Full-time: 36 weeks
- Indicative hours per week: Part-time: 16.5 | Full-time: 33
Delivery
Entry requirements
50 credits NZCE Level 2 or above which must include:
- 12 credits at Level 2 in each of three subjects and
- 8 Literacy credits at Level 2 or above in English or Te Reo (4 credits must be in reading and 4 credits in writing) and
- 14 Numeracy credits at Level 1 or above in Mathematics or Pangaea.
Alternative Requirements
Equivalent relevant business experience
Professional recognition
All qualifications will be awarded by one of these providers. Courses completed through eCampus NZ are industry recognised and accepted by the New Zealand Qualifications Authority (NZQA). Graduates may attend the graduation ceremony of the relevant tertiary partner and will receive a parchment from the institute at which they enrolled.
Subjects
To complete the New Zealand Diploma in Business (Marketing and Sales) (Level 5) you are required to complete the following courses:
About eCampus NZ
eCampus NZ is a flexible online learning service brought to you by nine of New Zealand’s Institutes of Technology and Polytechnics.
Completely committed to supporting online services, eCampus NZ is an alternative tertiary education service that is leading-edge, responsive and puts your needs first. We aim to deliver quality learning that fits into your lifestyle, so you can focus on meeting your study goals.
All New Zealand Certificates qualifications are awarded by one of our partner providers. This means any qualifications you complete online through eCampus NZ are industry recognised, NZQA accredited and internationally accepted. All graduates of eCampus NZ receive their qualification from the institute at which they enrol.
Programmes are currently offered on the eCampus NZ platform by:
- Ara Institute of Canterbury
- Otago Polytechnic (OP)
- Universal College of Learning (UCOL)
- Nelson Marlborough Institute of Technology (NMIT)
- Eastern Institute of Technology (EIT)
- Toi Ohomai Institute of Technology
- NorthTec
- Whitireia New Zealand & WelTec
