Course overview
The Australian Institute of ICT (AIICT) has launched a new course for aspiring growth marketers. Our Growth Marketing Professional course has a focus on digital marketing skills and includes valued and globally recognised certifications from the Digital Marketing Institute (DMI) and Google, the undisputed market leader in digital advertising.
This course will take 3 months to complete (with no prerequisites), and help you develop in-demand skills, positioning you for a rewarding career in marketing.
Job outcomes
- Growth Marketer
- Digital Marketing Manager
- Marketing Project Manager
What you'll learn
The Growth Marketing Professional course is made up of three Certifications, provided through Digital Marketing Institue and Google. Each Certification is comprised of numerous courses:
Certified Digital Marketing Professional
- This program is a foundation course designed to provide students with an overview of the variety of digital marketing channels and equip you with skills to effectively use those channels in building and implementing a cohesive digital marketing strategy
Google Analytics Individual Qualification
- This course includes basic and advanced Google Analytics concepts, covering planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions
Google Ads Search Certification
- With this online course, you will be able to demonstrate your mastery of building and optimizing Google Search campaigns You will have the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives
Other Course Inclusions:
- Job-ready personal development skills and assessments
- Front-End Development for Website Optimisation, Customer Success Management Fundamentals, Growth Hacking Tools and Project Management Frameworks
- Access to sourced content from Digital Marketing Institute, the global certification standard in Digital Marketing education, including lifetime membership, practical activities, real-world scenario templates, toolkits and much more
Study method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration study load
- 3 months, when averaging 10-20 hours per week
Entry requirements
- The course requires no prerequisites; even if you are brand new to IT, with the right attitude and appetite to learn, you will be able to join the course
- You will begin your study in a cohort with your fellow students – from there, you will have twelve months to complete the course, entirely at your own pace
Tech Requirements
- While there are no prerequisites for the course, you will need to have access to a laptop or desktop computer with a reliable internet connection
- AIICT accepts no responsibility for personal electronic devices that are utilised for the course and undertakes no responsibility to investigate their damage
Course features
Flexible study – make your own experience
- Start Together, Finish Whenever: all students begin their studies at the same time, but after that, you can move through the course content at your own pace (up to 12 months)
Multi-platform learning environments
- Access a variety of tailored learning experiences, such as video content, quizzes, eBooks, practical activities, expert-led webinars, podcasts, Live Chat, networking, and research
Mentorship with industry experts
- Connect with our carefully selected group of experts in the field, whose role is to mentor you through your growth marketing course online content and help you connect with the online communities
Globally recognised certifications
- Launch your career with Digital Marketing Institute and Google certifications that are highly respected by employers
Receive digital badges for your non-certification topics, which will also get you noticed on your employment journey
Networking opportunities
- Attend regular webinars by industry leaders to connect you with the most prominent figures in growth marketing today
Assessment
- The course includes three exams across three certifications that need to be undertaken in-person at a testing centre near you, or in an online proctored environment
- Exam fees are included in the cost of the course. AIICT provides you with exam vouchers in order to register for these exams
Industry Partner Program
- AIICT has partnered with leading employers in Australia to develop a digital marketing course that prepares you for a role as a Junior Growth Marketer. The course content is developed with the latest content, certifications, and multi-platform environments to prepare you for your career
- By enrolling in the course, you will be eligible to take part in the Industry Partner Program, where we connect you with those recruiting for front-line roles in the market
About Australian Institute of ICT
At The Australian Institute of ICT you get to study your way; from anywhere, at any time. Its industry-recognised qualifications aim for you to hit the ground running as soon as you graduate. Stretch your problem-solving skills with a forward-thinking course from the Australian Institute of ICT. These courses are taught by experts in their respective fields; they will share their skills and experiences from working in the IT industry and apply this to the concepts in your course. Together with your trainers, its Student Support Team will make sure you are supported each step of the way: guiding you through your subjects to lead you towards finishing what you started. You will also have access to a supportive online community of peers to fuel discussion over coursework and assessment pieces. You may be working remotely, but you’ll never feel alone.
Everthought College of Construction Pty Ltd (ECOC) trading as Australian Institute of ICT (AIICT), RTO Number 51681
