- Fees-Free is available for eligible students
- This programme is available for Domestic and International students
Course overview
Digital marketing has become crucial to businesses now more than ever. Our Graduate Diploma in Integrated Marketing Communications prepares you for a successful marketing career with strong digital marketing skill sets that lead to your future growth.
This Graduate Diploma will provide you with work-ready skills and specific knowledge to effectively use IT tools to support management in making informed business decisions, which will benefit SME, NGOs, Māori and Pacific businesses and communities. Integrated Marketing Communications is an approach to promote a message through multiple strategies that reinforce one another and ensures these messages are amplified through multiple marketing channels. Studying this, you’ll gain advanced knowledge of consumer behaviour, social media, brand management, digital and services marketing, entrepreneurship and new venturing. This diploma will also incorporate a focus on the importance of Te Tiriti o Waitangi and biculturalism and how it might apply in a professional context. Real-life Industry Projects will be included throughout this Graduate Diploma programme.
Campus locations
Job outcomes
- Customer Insights Analyst
- Communications Analyst
- Consumer Marketing Coordinator
- Rebranding Assistant
- Digital Marketing Coordinator
- Web Content Creator
- Marketing Analyst
- Marketing Strategist
- Sales Development Representative
- Social Media Specialist
What you'll learn
- Data Collection & Analysis: This course will provide students the knowledge to utilise various methods of collecting data from wide range of sources. Students will explore different ways of transforming, analysing, and interpreting data to make data-driven business decisions
- Services Marketing Management: This course provides students with the skills to analyse marketing processes and to identify, create, communicate, and deliver service value to diverse customers, and to manage customer relationships to benefit the organisation and stakeholders
- Entrepreneurship & New Venturing: This course provides students an opportunity to investigate the nature and challenges of entrepreneurial activities and new venturing, and to provide the skills to develop the relationship between creative ideas, innovations, and business opportunities to market and launch new products and services
- Emerging Trends & Technologies in Integrated Marketing Communications: This course provides students with an opportunity to explore emerging trends and technologies in the field of integrated marketing communications. Students will apply research methodologies, analyse issues surrounding the trends and technologies, conduct SWOT analysis for applicability to a business to produce research output, and communicate research outputs to technical or non-technical audiences
- Digital Marketing: This course provides an opportunity to develop an understanding of the emerging global trends in digital marketing, analysing the opportunities, challenges and risks in implementing digital marketing strategies as part of the marketing mix. Learners will develop skills in planning a digital marketing strategy that integrates with an offline marketing campaign, evaluating and selecting appropriate digital technologies and the techniques and performance measures required to manage digital marketing strategies effectively
- Brand Management: This course provides students with an opportunity to analyse branding as a business decision making approach, develop branding strategies to create informed marketing decisions, and explore branding issues relevant business success
- Capstone Project (IMC): This Capstone Project will allow the Graduate Diploma in Integrated Marketing Communications students an opportunity to integrate and apply their critical thinking, creativity, problem-solving, communications, technical knowledge, research, and interdisciplinary skills gained throughout the graduate diploma programme to solve a real-world problem. The Capstone Project will showcase the student’s industry knowledge, technical skills, and problem-solving abilities to meet the client brief and meet the graduate profile outcomes
Study method
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- BlendedBlended delivery - both online course content and partial face to face requirements
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Locations
- Auckland
Duration study load
- One academic year
Entry requirements
- Relevant and recognised degree level qualification equivalent to at least 360 credits at NZQA Level 7 or equivalent
- Applicants aged 20 years or above who have not met the General Admission and Entry Requirements may be eligible for special admission. Talk to us if you want to know more
International English Requirements
- IELTS Academic score of 6.0 with no band less than 5.5 or equivalent
This programme requires students to have access to a laptop/desktop that can connect to the internet with a web browser and a required minimum screen size of 14 inches. For device specifications, please talk to your Course Advisor.
Pathways
- Pathway to further education in graduate and post-graduate programmes at universities in New Zealand or overseas
Earn While You Learn
NZSE College nurtures the student journey through quality education, valuable industry connections, and advanced student support services. This is reflected in NZSE College’s Earn While You Learn commitment; connecting the student to employers and industry platforms from the get-go.
About NZSE
Founded in 2003, New Zealand Skills and Education College (NZSE College) is a leading provider of tertiary qualifications in IT and Business Technologies, Early Childhood Education, Healthcare, Hospitality and Military Preparation. Our campuses are located in Auckland, Waitakere and Hamilton.
With our vocational and academic pathway programmes, collaborations, and industry partnerships, our students get an opportunity to intern with great companies. Students can transition into the workforce or continue with higher studies. Producing successful and employable graduates is at the core of our philosophy.
