Study Method Online, Virtual
Institution General Assembly
Start Date Enrol anytime
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Course overview

Get the tech skills, career advice and networking opportunities needed to advance your career in Digital Marketing, in ten weeks.

General Assembly’s Digital Marketing short course is designed to help you drive growth with multichannel campaigns powered by data and customer insights. You’ll achieve this with training that is led by instructors who are expert practitioners in their field.

By completing this course you will gain the essential fluency to execute digital marketing campaigns, win customers and collaborate with agencies.

What you'll learn

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

  • Use a full arsenal of digital marketing tools, including Google AdWords and Facebook
  • Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising
  • Execute marketing strategy that’s powered by data and customer insight
  • Measure and optimize performance for campaign success using Google Analytics
  • Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location

Duration study load

  • 10 weeks part-time
  • You will be expected to spend time working on homework and projects outside of class hours each week, but the workload is designed to be manageable alongside a full-time job

Pathways

General Assembly offers a variety of different financing options, including instalment plans, student loans and tuition discounts so you can focus on what counts — your education. Speak with the General Assembly admissions team to learn more and find the best fit for you and your finances.

Course features

  • Expert instruction in the skills you need to become a Product Manager
  • Self-paced pre-work to help you hit the ground running on day one of class
  • Robust coursework, including expert-vetted lesson decks, project toolkits, and more
  • A professional-grade portfolio of projects taken from concept to completion — each mirroring real life problems — that allows you to showcase your job readiness
  • Individual feedback and guidance from instructors during office hours
  • Connections with a global professional network of instructors and peers that lasts well beyond the course

Assessment

For your final project, you’ll work on a real-world marketing problem, crafting an end-to-end campaign plan across multiple channels. You’ll set objectives and KPIs, engage with customer research and storytelling, lay out tactics and a creative brief, and harness data to optimize your campaign. You’ll also deliver a final presentation which can serve as a campaign case study for stakeholders, future employers, or your portfolio.

Throughout the course, you’ll also complete a number of smaller projects designed to reinforce what you’ve learned in each unit.

Upon completing this course, you will receive a signed certificate of completion. Thousands of General Assembly alumni use their course certificate to demonstrate their job ready skills to potential employers — including the General Assembly network of 19K+ hiring partners — along with their LinkedIn networks.

Who is it for

This is a beginner-friendly program with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Whether you’re brand new to the field or you’re looking to get more from existing campaigns, the General Assembly curriculum will enable you to explore the full suite of modern marketing tools and put them to work for you, your company, and your career.

Delivery

  • Online instructor led sessions and self-paced lessons
  • Instructor feedback and support provided in real time
  • Complete real life projects to showcase your skills
  • Powered by Zoom and Slack which mirrors most common workspaces

Payment options

  • Course price: $4,000
  • General Assembly offers a variety of financing options, including deferred payment plans, 0% instalment plans and scholarships, so you focus on what counts — your education

Find out more about the payment options for this course

About General Assembly

Since 2011 General Assembly has built a community of more than 100,000 graduates worldwide that include the career change bootcamps & career advancement short-courses courses. General Assembly has been named one of Deloitte’s Technology Fast 500, a Fast Company World-Changing Idea, and the #1 Most Innovative Company in Education. Plus their programs are in the top rankings from Career Karma and Course Report.

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  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

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