Course overview
The Certified Digital Marketing Professional diploma is the world’s most recognised digital marketing certification. You’ll always get the latest insights and up-to-date learning content.
Boost your career potential. Boost your income. Stay relevant in a digital-centric world. From Google Ads to social media, SEO to strategy, the CDMP covers all the essentials of a well-rounded skill set. Start your journey to becoming a certified digital marketing professional today.
Focus on the latest, most important digital marketing skills. The skills you’ll need to compete and stay ahead of the crowd. The CDMP brings together the most current and relevant industry thinking available. The courses are constantly updated to reflect changes in the industry. And it’s delivered by experts whose jobs are all about staying at the cutting edge
Job outcomes
- Digital marketing manager
- Brand director
- Production manager
- Creative director
- Social media consultant
- Digital marketing consultant
- Community manager
- Digital marketing assistant
- Digital marketing lead
- SEO technician
- PPC account manager
- Social media manager
- Content producer
- Data analyst
Study method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration study load
- You need to complete the Certified Digital Marketing Professional course work and exam within 6 months. This allows you time to fit your studies around work, family life, and other commitments
Entry requirements
- There aren’t any formal prerequisites
Pathways
- Diploma of Marketing and Communications
- Bachelor of Marketing
Course features
- Easy-to-follow course materials
- Multimedia video lectures
- Heaps of support from your course trainers (phone, email, Skype, Zoom)
- A dedicated local admin team on hand to guide you
- Student Facebook group
Assessment
- Once you’re enrolled with Digital Academy, you’ll be able to register to sit the certification exam either online or at a secure PearsonVUE exam centre near you
- The certification exam is multiple-choice, and the time limit is three hours
Materials
You will need access to the following equipment to successfully complete the course:
- Working computer with Microsoft Office (2009 or later)
- Access to the internet
Delivery
This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like.
Your trainer will be happy to contact you via phone, Skype, Zoom, TeamViewer, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.
Subjects
- Intro to digital marketing (digital vs traditional)
- Digital teams
- Digital research
- Audiences/personas
- Planning
- Setting business objectives
- Intro to digital strategy
- Optimising landing pages
- Clear content
- Getting the best results out of your website
- Best practices
- Writing effective copy for your website (about, product pages, what we do etc.)
- Imagery – how to display
- The customer journey
- CTAs
- Brand
- UX
- Remarketing
- Overview of content management
- Storyboarding
- Content Creation, Curation etc.
- Brand Editorial Calendars
- Community management
- Social CRM and social customer service
- Influencer outreach Social platforms & Apps (FB, LI, Twitter, Instagram, Snapchat etc.)
- Contingency plans
- Site architecture
- SEO-friendly content
About Digital Academy
All courses are written by industry experts, who liaise and work closely with employers to ensure the necessary industry-specific subject matter is carefully and comprehensively integrated throughout the course. It’s not just the knowledge we are focused on in regard to your learning. We are equally focused on the skills you need to develop in order to be successful in your chosen industry.