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Certified Digital Marketing Professional (CDMP) Course

Study Method
Online
Institution
Digital Academy
Start Date
Enrol anytime

Course overview

The Certified Digital Marketing Professional diploma is the world’s most recognised digital marketing certification. You’ll always get the latest insights and up-to-date learning content.

Boost your career potential. Boost your income. Stay relevant in a digital-centric world. From Google Ads to social media, SEO to strategy, the CDMP covers all the essentials of a well-rounded skill set. Start your journey to becoming a certified digital marketing professional today.

Focus on the latest, most important digital marketing skills. The skills you’ll need to compete and stay ahead of the crowd. The CDMP brings together the most current and relevant industry thinking available. The courses are constantly updated to reflect changes in the industry. And it’s delivered by experts whose jobs are all about staying at the cutting edge

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Job outcomes

  • Digital marketing manager
  • Brand director
  • Production manager
  • Creative director
  • Social media consultant
  • Digital marketing consultant
  • Community manager
  • Digital marketing assistant
  • Digital marketing lead
  • SEO technician
  • PPC account manager
  • Social media manager
  • Content producer
  • Data analyst
Want to see more job outcomes and how your future could change?
Get the Course Guide

Study method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • You need to complete the Certified Digital Marketing Professional course work and exam within 6 months. This allows you time to fit your studies around work, family life, and other commitments

Entry requirements

  • There aren’t any formal prerequisites
Find out more about the entry requirements for this course
Get the Course Guide

Pathways

  • Diploma of Marketing and Communications
  • Bachelor of Marketing

Course features

  • Easy-to-follow course materials
  • Multimedia video lectures
  • Heaps of support from your course trainers (phone, email, Skype, Zoom)
  • A dedicated local admin team on hand to guide you
  • Student Facebook group

Assessment

  • Once you’re enrolled with Digital Academy, you’ll be able to register to sit the certification exam either online or at a secure PearsonVUE exam centre near you
  • The certification exam is multiple-choice, and the time limit is three hours

Materials

You will need access to the following equipment to successfully complete the course:

  • Working computer with Microsoft Office (2009 or later)
  • Access to the internet

Delivery

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, online doesn’t mean alone. You’ll be backed by our trainers at every step along the way.

Your trainer will be happy to contact you via phone, Skype, Zoom, TeamViewer, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Subjects

Core Modules
Digital Marketing Foundations
  • Intro to digital marketing (digital vs traditional)
  • Digital teams
  • Digital research
  • Audiences/personas
  • Planning
  • Setting business objectives
  • Intro to digital strategy
Website Optimisation
  • Optimising landing pages
  • Clear content
  • Getting the best results out of your website
  • Best practices
  • Writing effective copy for your website (about, product pages, what we do etc.)
  • Imagery – how to display
  • The customer journey
  • CTAs
  • Brand
  • UX
  • Remarketing
Content Marketing
  • Overview of content management
  • Storyboarding
  • Content Creation, Curation etc.
  • Brand Editorial Calendars
Social Media Marketing
  • Community management
  • Social CRM and social customer service
  • Influencer outreach Social platforms & Apps (FB, LI, Twitter, Instagram, Snapchat etc.)
  • Contingency plans
SEO (Search Engine Optimisation)
  • Site architecture
  • SEO-friendly content
And more!
Want more information about the subjects for this course?
Get the Course Guide

Payment options

  • Please enquire to find out more about payment options
Find out more about the payment options for this course
Get the Course Guide

About Digital Academy

All courses are written by industry experts, who liaise and work closely with employers to ensure the necessary industry-specific subject matter is carefully and comprehensively integrated throughout the course. It’s not just the knowledge we are focused on in regard to your learning. We are equally focused on the skills you need to develop in order to be successful in your chosen industry.