Study Method Online
Institution The Career Academy
Recognition ICOES
Start Date Enrol anytime
  • This is a fee-for-service program.

Course overview

Discover smart ways to get noticed

Explore the nature and scope of online digital marketing with a digital marketing course that covers strategic website design, the psychology of online marketing, how to convert the customers you capture, and different types of content marketing. Discover the difference between an article and a blog and learn the components of a content strategy with The Career Academy’s online digital marketing course. Complete ‘mock’ social media and web pages to grasp ways to use these favourably for your business. Study this digital marketing course NZ-wide from the comfort of your home, and once you graduate, offer your services in digital marketing NZ-wide. Enrol today to expand your horizons and get noticed.

Job outcomes

  • Business Owner
  • Management Associate
  • Account Coordinator
  • Office Manager
  • Supervisor

Want to see more job outcomes and how your future could change?

What you'll learn

  • Create and implement highly effective digital marketing strategies that will allow you to fast track your career or business
  • Set objectives for your business website and assess how those objectives are being met
  • Understand the basics of Search Engine Oprimisation (SEO) and Conversion Rate Optimisation (CRO)
  • Analyse and interpret your website statistics and visitor behavior
  • Turn more of your hard-earned traffic into sales and leads
  • Keep visitors intrigued by offering the right information in the best way
  • And More!


<p>ICOES (The International Council for Online Educational Standards) logo.</p>

Accredited by The International Council for Online Educational Standards

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • 80 hours
  • Learn at your own pace, but ideally complete in 10 weeks

Entry requirements

  • Marketing managers and sales professionals who want to get more out of their digital channels
  • Small business owners who need to maximise online channels to grow their business
  • Marketers who want to fast track their career or improve their position in the marketplace
  • Students who want to up skill in digital marketing
  • Those with some website and marketing experience. Students will need to have a reasonable degree of study experience to complete this course.

Find out more about the entry requirements for this course

Course features

  • Learn ways your small business can reach more customers
  • Understand your customer’s wants & needs
  • Learn to deliver online digital marketing that gets results
  • Upskill to service the digital marketing needs of your own business
  • Discover how to utilise Social Media for customer connection
  • Understand the importance of the sales funnel
  • Develop engaging campaigns with proven content marketing strategies

Professional Recognition

On successful completion of this digital marketing course, you will be awarded a certificate of completion.


Core Modules
Scope and Nature of Internet Marketing
The Psychology of Internet Marketing
Website strategy, principle and design
Search Engine Optimisation (SEO)
Social Media Applications
Capturing and Converting Customers
Content Marketing

Want more information about the subjects for this course?

Payment options

Interest-free payment plans available from $25/week.

Find out more about the payment options for this course

About The Career Academy

The Career Academy is New Zealand's leading provider of online courses. Their education driven team of developers and tutors are located in Parnell, Auckland. They are committed to providing exceptional online courses and personal tutor support. The Career Academy offers a range of specialist courses to improve job performance. Their focus is on mentoring, inspiring and supporting people through training so their career or business can reap the rewards. The Career Academy’s course delivery is flexible, so their students can study with minimal disruption to their daily life. They offer flexible payment plans so anyone wanting to learn has the opportunity no matter their circumstances.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

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