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Certificate in Digital Marketing

Study Method
Online
Institution
The Career Academy
Start Date
Enrol anytime
  • This is a fee-for-service program

Course overview

Delivered by expert practitioners working in the digital marketing sector, this online course will teach you to improve website conversion rates and increase online revenue and lead generation. If you want to master the fast growing marketing discipline of Search Engine Optimization (SEO) and Conversion Rate Optimisation (CRO), this course is for you!

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What you'll learn

  • Create and implement highly effective digital marketing strategies that will allow you to fast track your career or business
  • Set objectives for your business website and assess how those objectives are being met
  • Understand the basics of Search Engine Oprimisation (SEO) and Conversion Rate Optimisation (CRO)
  • Analyse and interpret your website statistics and visitor behavior
  • Turn more of your hard-earned traffic into sales and leads
  • Keep visitors intrigued by offering the right information in the best way
  • And More!

Study method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • 80 hours
  • Learn at your own pace, but ideally complete in 10 weeks

Entry requirements

  • Marketing managers and sales professionals who want to get more out of their digital channels
  • Small business owners who need to maximise online channels to grow their business
  • Marketers who want to fast track their career or improve their position in the marketplace
  • Students who want to up skill in digital marketing
  • Those with some website and marketing experience. Students will need to have a reasonable degree of study experience to complete this course.
Find out more about the entry requirements for this course
Get the Course Guide

Course features

  • Understand marketing and social media
  • Learn the benefits of Search Engine Optimisation and Conversion Rate Optimisation
  • Create and implement highly effective digital marketing strategies that will allow you to fast track your career or business
  • Keep visitors intrigued by offering the right information in the best way
  • Study online and work at your own pace

Professional recognition

On successful completion of this digital marketing course, you will be awarded a certificate of completion.

Subjects

Core Modules
Scope and Nature of Internet Marketing
The Psychology of Internet Marketing
Website strategy, principle and design
Search Engine Optimisation (SEO)
Social Media Applications
Capturing and Converting Customers
Content Marketing
Want more information about the subjects for this course?
Get the Course Guide

Payment options

Interest-free payment plans available from $25/week.

Find out more about the payment options for this course
Get the Course Guide

About The Career Academy

The Career Academy is New Zealand's leading provider of online courses. Their education driven team of developers and tutors are located in Parnell, Auckland. They are committed to providing exceptional online courses and personal tutor support. The Career Academy offers a range of specialist courses to improve job performance. Their focus is on mentoring, inspiring and supporting people through training so their career or business can reap the rewards.

The Career Academy’s course delivery is flexible, so their students can study with minimal disruption to their daily life. They offer flexible payment plans so anyone wanting to learn has the opportunity no matter their circumstances.